[MLB-WIRELESS] A gimmick for MW

[Matt Chipman]

Have been thinking about how to expand the Melbourne Wireless membership and
awareness.  If you think about it, the stuff we are doing is reasonably
obscure to the general public and difficult to bring up in conversation with
non computer types.

Some might disagree, but generally what an advertising company would do in
this situation is to spend a million or so dollars an TV advertising to
educate these people.

Considering we probably cant so this, the next idea would be to have an
object such as a Stubby holder or a T shirt (which have both been done to
death) which has our name on it.  This brings up an oportunity and if it is
labelled with Melbourne Wireless logo then a conversation is sure to follow.

The Free S/wan group have an excellent idea that we could surely follow
http://liberty.freeswan.org/lights.html

They are labelling highly bright led torches on Keyrings with their logo.
Something both functional and interesting which is ideal for even the
average Joe public.

It all helps to get our name out there.  If we followed the trail to the
importer, we could surely use it as an income source as well.

comments?

-Matt



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